BAGGU Protocol: Proof of Signal for the New Internet

1. The Problem: Broken Incentives in the Creator Economy

Millions flow through NoiseFi campaigns, but the money doesn't reach the right people. Why?

• Platforms reward vanity metrics: impressions, likes, and follower counts.
• Bots, farms, fake engagement and circle jerking make it easy to game the system.
• Projects burn budgets on campaigns that don't convert.
• Small projects can't compete because fees are too high.
• Real creators with loyal, engaged audiences are drowned out by noise.

2. The Solution: BAGGU SignalFi Ecosystem

BAGGU is built on one principle: cut through the noise, surface the signal, and make it measurable.

We do this with:

• Proof of Signal → a verified identity card showing a creator's true Signal.
• Mindshare Measurement → a constellation map showing who really matters in any conversation.
• Signal-Based Campaigns → marketing that targets real influence, not fake engagement.
• Leaderboards → transparent rankings of creators by signal and mindshare.
• Economic Model → rewards flow to real creators, while projects save money and get measurable ROI.

3. Proof of Signal: Verified Creator Identity

Proof of Signal is a new way to measure and show influence.

• Each creator gets a Signal Card, a digital profile that displays their verified Signal.
• The card includes the user's BAGGU score, their role, and a transparent breakdown of what makes up their signal. This includes their reputation score from the Ethos Network, the quality and holdings of their followers, and other key factors.
• Ethos plays a meaningful role in this system by establishing a user's baseline reputation and validating the trust within their following. In other words, Ethos ensures that the reputation reflected on a Signal Card isn't just surface-level engagement, but backed by verified credibility across the network.
• Roles range from NPC (noise) to Singularity (maximum Signal).
• Once verified, this identity can be used across different platforms and communities.
• It's sybil-resistant: fake accounts and manipulation are detected and filtered out.
• This makes signal, reputation, and influence portable, transparent, and provable.

Proof of Signal ID (Roles)

Echo

Cypher

Oracle

Luminary

Transcendence

Singularity

❮ ❯

4. Mindshare Measurement: Mapping Influence in Real Time

BAGGU maps conversations as a constellation of mindshare and signal.

• Each person is a star. The brighter the star, the stronger their Signal.
• This map updates in real time as conversations evolve.
• Noise (AI slop, spam, farming) is filtered out automatically.
• Projects can instantly see who the true voices are and who will drive conversion up.
• This gives teams an accurate picture of influence distribution around their project.

5. Campaign Platform: Marketing That Works

Traditional campaigns pay for impressions and engagement. BAGGU campaigns pay for results.

6. Leaderboards: Transparent Rankings

BAGGU runs two leaderboards:

• Signal Leaderboard → overall rankings based on Signal
• Mindshare Leaderboard → topic-specific rankings based on influence in conversations or keywords

These rankings are updated in real time, and can be filtered by campaign.

7. Economic Model: Rewarding Signal, Not Noise

The BAGGU economy aligns incentives for everyone.

• Creators: Earn tokens, NFTs, and access based on real influence
• Projects: Get higher conversion rates at lower cost
• Ecosystem: Grows sustainably as more people join

Rewards are transparent and based on performance - not vanity metrics.

8. Why BAGGU Wins

Unlike existing platforms, BAGGU isn't built on vanity metrics. It's signal-first, sybil-proof, and designed for transparency.

• Projects save 99% on campaign setup fees
• Conversion rates are higher
• Creators with real audiences finally get rewarded
• Fake engagement is filtered out

9. Conclusion

The creator economy doesn't need more noise. It needs proof.

BAGGU Protocol introduces Proof of Signal to make influence transparent, marketing effective, and reputation valuable.